Our Target

man-smiles-while-looking-his-phone_973047-2362-removebg-preview

Generation Y & iY (Millennials)

Distinct Characteristics
Birth Year:
1984-2000
Life Paradigm:
Life is a cafeteria
Attitude to Authority:
Choose them
Role of Relationships:
Global, 24/7
Value System:
Shop around
Role of Career:
Place to Serve
Schedules:
Volatile
Technology:
Employ it
Market:
Transformations
View of Future:
Optimistic

Adopted from "GENERATION Z UNFILTERED", By Tim Elmore and Andrew McPeak

phone-female-lady-black-preview-removebg-preview

Generation Z (Homelanders)

Distinct Characteristics
Birth Year:
2000-2018
Life Paradigm:
Learning to Cope
Attitude to Authority:
Do it yourself
Role of Relationships:
Utilitarian
Value System:
Pragmatic
Role of Career:
It’s my hobby
Schedules:
Multitasking on steroid
Technology:
Hacker
Market:
Re-invent me
View of Future:
FOMO (Fear of Missing Out)

Adopted from "GENERATION Z UNFILTERED", By Tim Elmore and Andrew McPeak